PRIVACY NOTICE RESPONSIBLE ENTITY

Habitat Estate Pluz S.A. de C.V., operating under the commercial name Serenzzo Hotel & Cuisine, located at Av. Guadalupe 4279, Ciudad de los Niños, Zapopan, Jal. 45040, is responsible for the use and protection of your personal data. In this regard, and in compliance with the legal obligations established in the Federal Law on the Protection of Personal Data Held by Private Parties, this document informs data subjects about the information collected and the purposes for which it will be used.

PURPOSES OF DATA PROCESSING

The personal data collected will be used for the following purposes: to provide the contracted and requested service, improve the guest experience, customer service, financial management, billing and collection, and to fulfill the obligations and commitments made with the guest.

Additionally, we will use your personal data for the following purposes: to provide better service and enhance guest experiences.

If you do not wish for your personal data to be processed for these additional purposes, you may express your preference by sending an email to atencionaclientes@serenzzo.com.

PERSONAL DATA COLLECTED

For the aforementioned purposes, the following personal data will be requested:

  • First and last name(s)
  • Date of birth
  • Phone number
  • Email address
  • Payment details
  • Room preferences

Sensitive personal data will not be collected.

LEGAL BASIS

Habitat Estate Pluz S.A. de C.V. processes the aforementioned personal data based on the Federal Law on the Protection of Personal Data Held by Private Parties.

TRANSFER OF PERSONAL DATA

We will not share your personal data with third parties unless legally required. The data will be used exclusively for the purposes stated in this Privacy Notice.

EXERCISE OF ARCO RIGHTS

(ACCESS, RECTIFICATION, CANCELLATION, OR OPPOSITION OF PERSONAL DATA)

The owner of the personal data, or their legal representative, may exercise their right to:

  • Access: Know what personal data we have, how we use it, and the conditions of its use.
  • Rectification: Request correction of inaccurate, incomplete, inappropriate, or excessive personal information.
  • Cancellation: Request the deletion of personal data from our records or databases if its processing violates the Law on the Protection of Personal Data Held by Obligated Subjects of the State of Jalisco or is no longer necessary for its intended purposes.
  • Opposition: Object to the use of personal data for specific purposes.

To exercise ARCO rights, the data owner may submit a request via email to atencionaclientes@serenzzo.com or in person at the Transparency Unit of Habitat Estate Pluz S.A. de C.V., located at Av. Guadalupe 4279, Ciudad de los Niños, Zapopan, Jal. 45040, or through the National Transparency Platform at www.plataformadetransparencia.org.mx.

REQUIREMENTS FOR ARCO REQUESTS

Requests must include:

  1. The data owner’s full name and contact details for notifications.
  2. Official documents proving the data owner’s identity or, if applicable, that of their legal representative.
  3. If possible, the department responsible for processing the data and to which the request is addressed.
  4. A clear and precise description of the personal data subject to the ARCO rights request (except for access requests).
  5. A detailed explanation of the ARCO right being exercised and the specific request.
  6. Any other information or document that may help locate the personal data.

If requesting rectification, the request must specify the corrections to be made and include official supporting documents. In cancellation requests, the reasons for deletion must be stated. In opposition requests, the requestor must justify why data processing should cease and describe any damage or harm that continued processing would cause. If the opposition is partial, the specific purposes to which the requestor objects must be indicated, provided they are not mandatory requirements.

The Transparency Unit will respond within 20 business days, extendable by an additional 10 business days with prior notification. The response will indicate whether the access, rectification, cancellation, or opposition request is valid and, if so, will be implemented within 15 business days from the response date.

For more information on how to exercise these rights, you may contact the Transparency Unit or send an email to the address provided above.

CHANGES TO THE PRIVACY NOTICE

If there are any changes to this Privacy Notice, we will inform you through our website: www.serenzzo.com.